Gomal University

Bachelor of Business Administration

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The four years BBA program is tailored made to serve the needs of bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession, or higher education in business administration. This program is open to students with diverse educational backgrounds including, humanities, science, arts, and commerce. However, being a program with challenging curricula and contents, it is accessible mainly to those students who have an excellent academic record and a high potential for success. Accordingly, candidates for this program are carefully sifted and screened through a selective admission test process.


The four years BBA degree promises the graduates a higher level of employability at the entry level of the management profession by helping them fulfill their potential for high earnings and greater personal development. The program curricula offer to the students a rich blend of general education like the English language, mathematics, Pakistan studies, Islamic studies economics; general management skills like oral and written communication, decision-making, leadership, teamwork, and quantitative method; discipline-based core courses including finance & banking, marketing, and HRM, etc. and the specialization based elective courses. The program builds on the student’s potential for the future and enables them to build and maintain a balance between the targets of economic success and the limitations of increasing social and environmental responsibility.

Entery Requirements

12 Years of Education, intermediate or equivalent with Pre Medical or Pre Engineering, with minimum 45% marks, from an accredited institution.

1st Semester
Code Course Credit Hours
 ENG 111 Freshman English-1 3
 ENG 112 Communication Skill 3
 BA 113 Introduction to Business 3
 CS 114 IT in Business 3
 ECON 115 Micro Economics 3
 MATH116 Business Mathematics 3
2nd Semester
Code Course Credit Hours
BA 121 Fundamentals of Accounting 3
BA 122 Principles of Management 3
SS 123 Introduction to Sociology 3
ENG 124 Oral Communication 3
BA 125 Principles of Marketing 3
PS126 Pakistan studies/Islamic Studies 3
3rd Semester
Code Course Credit Hours
BA 231 Financial Accounting 3
ECON 232 Macro economics 3
STAT 233 Business Statistics 3
BA 234 E-Commerce 3
BA 235 Human Psychology 3
BA 236 Fundamentals of Finance 3
4th Semester
Code Course Credit Hours
BA 241 Cost Accounting 3
BA 242 Human Resource Management 3
BA 243 Business Law 3
BA 244 Money and Banking 3
BA 245 Consumer Behavior 3
CS 246 MIS 3
5th Semester
Code Course Credit Hours
BA 351 OTB 3
BA 352 Financial Management 3
BA 353 Marketing Management 3
BA 354 Auditing 3
BA 356 Analysis of Financial Statements (For Finance Specialization)Marketing for Services (For Marketing Specialization)Industrial Relations (For HRM Specialization) 3
6th Semester
Code Course Credit Hours
BA 361 Managerial Accounting 3
BA 362 Specialization-II 3
BA 363 Investment and Security Analysis (For Finance Specialization) 3
BA 364 International Marketing (For Marketing Specialization) 3
BA 365 Wages and Compensation (For HRM Specialization)
Corporate Finance (For Finance Specialization)
Export Marketing (For Marketing Specialization)
Training and Development (For HRM Specialization)
Strategic Management
7th Semester
Code Course Credit Hours
BA 471 Specialization-IV
Advance Corporate Finance (For Finance Specialization)
Sales Management (For Marketing Specialization)
Recruitment and Selection (For HRM Specialization)
BA 472
Financial Markets (For Finance Specialization)
Advertising (For Marketing Specialization)
Leadership and Team Management (For HRM Specialization)
BA 473 Specialization-VI
International Finance (For Finance Specialization)
Supply Chain Management (For Marketing Specialization)
Performance and Compensation Management (For HRM Specialization)
BA 474 Statistical Inferences for Management 3
BA 475 Business Research Methods 3
8th Semester
Code Course Credit Hours
BA 481 Specialization-VII
Tax Management (For Finance Specialization)
Brand Management (For Marketing Specialization)
Change Management (For HRM Specialization)
BA 482 Specialization-VIII
Corporate Governance ((For Finance Specialization)
Retail Marketing (For Marketing Specialization)
Human Resource Development (For HRM Specialization)
BA 483 Project Management and evaluation 3
BA 484 TQM 3
BA 485 Islamic Banking & Finance 3
BA 486 Internship Report 4
BA 487 Research Project + Comprehensive 5
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