The four years BBA program is tailored made to serve the needs of bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession, or higher education in business administration. This program is open to students with diverse educational backgrounds including, humanities, science, arts, and commerce. However, being a program with challenging curricula and contents, it is accessible mainly to those students who have an excellent academic record and a high potential for success. Accordingly, candidates for this program are carefully sifted and screened through a selective admission test process.

The four years BBA degree promises the graduates a higher level of employability at the entry level of the management profession by helping them fulfill their potential for high earnings and greater personal development. The program curricula offer to the students a rich blend of general education like the English language, mathematics, Pakistan studies, Islamic studies economics; general management skills like oral and written communication, decision-making, leadership, teamwork, and quantitative method; discipline-based core courses including finance & banking, marketing, and HRM, etc. and the specialization based elective courses. The program builds on the student’s potential for the future and enables them to build and maintain a balance between the targets of economic success and the limitations of increasing social and environmental responsibility.